Custom & Exclusive Designs

Own your stretch of Route 66.

Double Six Trading Co. creates custom and store-exclusive designs built specifically for your town, your location, and your customers. These are not shared designs — each piece is developed to give your store something no one else on the road can carry.

From town-driven concepts to fully custom store designs, these pieces become destination products that increase perceived value and give customers a reason to buy from you — not the next stop down the road.

Custom work is available for retail partners looking to create something unique for their store.

Town Example — Amarillo, Texas

Amarillo Texas custom shirt design

This custom Amarillo design was created to reflect the spirit of the Texas Panhandle — wide open space, western culture, and the energy of Route 66.

Developed for a specific Amarillo retailer, this design is exclusive to that location — giving customers a product they can’t find anywhere else on the road.

Exclusivity Matters

Custom designs can be exclusive to your store. Once developed, they are not offered to other retailers without your authorization.

Store-Specific Example — Tee Pee Curios

Tee Pee Curios custom shirt design

We also create custom designs for individual stores. Projects like Tee Pee Curios are officially licensed and built to reflect the identity of the business itself.

Created in partnership with Tee Pee Curios, this design is exclusive to their store and not offered to any other retailer — giving customers a true one-location product on Route 66.

Store-Level Exclusivity

Store-specific designs are reserved for that location and are not offered to other retailers. This creates a true destination product your customers can’t find anywhere else.

How It Works

1. Concept

We start with your location, your store, and your customers. We identify what makes your place unique.

2. Design

We create original artwork that captures that identity while fitting the Double Six style and product system.

3. Approval

You review and approve the design before production begins.

4. Production

Once approved, the design is produced and reserved for your store or agreed territory.

Interested in a Custom Design?

If you want something that customers can only get from your store, we’re happy to talk through ideas and possibilities.

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